This is an image of a print ad I found on the Naval Safety Center web site. There are more images, each a variation of this theme including one huge, poster-size image.

Doesn’t it give you a warm fuzzy feeling and make you want to embrace a cute, cuddly motorcyclist? Ads such as these will surely make a dent in the problem of driver awareness and improve the image of riders at the same time. Motorists are really going to look forward to sharing the road with us. Thank you MSF for doing such a wonderful job on our behalf.<irony off>

What’s with the combination of a namby pamby “please share” entreaty with an image of the avenging biker from hell? It looks like they slapped some text on a movie poster.

Coming on the heels of the MSF’s tepid TV spot (Driver Awareness of Motorcyclists), seeing these ads brings to mind: Who needs enemies when you have friends like the MSF?

I might have had more to say but I shared the ads with Wendy Moon and she has said pretty much all there is to say, and then some. Read Wendy’s article.