During February the BBC’s The Magazine is featuring classic public information films from the past 60 years. They are also running a competition for readers to submit their own 60 second films. Yesterday they featured the below 1975 film.

It’s message, motorists should look for motorcyclists, is the same as this current UK THINK! road safety TV spot (below).

It is rather disheartening that a 31 year old UK public service announcement is better than recent US efforts I have seen. It also highlights the fact that increasing motorist awareness is a never ending job. Safety education is not something you can do one time then forget about.